Hi! I'm Felicia.
I am a professional organiser & brand experience lover with 8 years expertise in the world of sports & lifestyle.

I specialise in the (strategic) planning, operations, and execution of brand integrations and activations for productions, events, and other IRL/URL experiences. I love connecting the dots and making things happen with a hands-on mentality. And let's not forget to have fun along the way :-)

Let's talk and create together.

Project & Brand Experience Management
Services

Planning

Strategic Development: Define brand objectives, target audience, and key performance indicators (KPIs).
Sports Rights: Evaluate, redefine existing/potential sports rights that fit to your brand objectives
Budgeting: Develop and manage budget for the activation, including all associated costs.
Concept Creation: Design creative concepts for brand integration that align with the brand’s identity and goals.
Timeline Management: Create detailed project timelines and schedules for all activities leading up to the event.
Stakeholder Coordination: Identify and communicate with key stakeholders, including clients, sponsors, vendors, and partners.

Operations

Team Coordination: Organise and manage teams, including staff, contractors, and volunteers, to ensure smooth operations.
Vendor Management: Liaise with vendors and suppliers to ensure timely and accurate delivery of goods and services.
Communication: Maintain clear and ongoing communication with all involved parties to ensure everyone is aligned.

Execution

On-Site Management: Oversee the setup, execution, and breakdown of the event or production to ensure high-quality delivery that aligns with brand standards. Address any issues that arise on-site quickly and effectively.
Brand Activation: Implement brand activations, ensuring they are executed according to plan and resonate with the audience.
Post-Event Wrap-Up: Manage the breakdown, ensure all equipment and materials are properly handled, and complete any necessary follow-up tasks, including thank-yous and debriefs.
Reporting: Collect data and feedback to evaluate the success of the brand activation and report back to stakeholders.

These clients trust me, so why shouldn’t you?

adidas, Zalando, Deichmann, Hugo Boss, 11teamsports, VAUDE, Takko

DAZN, Baller League, PlutoTV, Vodafone

Beiersdorf (NIVEA, Hansaplast) Henkel, Techniker Krankenkasse, porta

ODALINE, POPULAR, InSocial Media

and others

Love Projects

Partner & Brand Integration Management: DAZN

DAZN brought me on board to consult and oversee the brand integration of all partners for the newly launched Infinity League. From strategy to execution, I ensured seamless partner visibility for Vodafone, 11teamsports, PlutoTV, and kicker—collaborating closely with both the DAZN team and familiar industry faces. The production was a worldwide success, reaching 2 million viewers in Germany alone, generating 30 million impressions, 15 million views, and over 1 million interactions across social media.

Strategy & PM Brand Integration: ODALINE / Vodafone / Baller League

ODALINE entrusted me with leading Vodafone’s social strategy and ensuring its seamless integration at Baller League.
My focus was on maximizing Vodafone’s brand presence across all touchpoints—both on-site and digitally—to create an authentic and engaging experience. Through strategic activations, content placements, and in-depth brand storytelling, Vodafone became such an integral part of the event that viewers naturally perceived it as the main sponsor.

Strategy Sportsponsoring: Mikado Culture / HUGO BOSS

With Mikado Culture, I evaluated HUGO BOSS' sports sponsorship portfolio to optimize investment, brand impact, and cultural relevance. The goal was to align partnerships with the 2022 brand relaunch, reaching new cultural groups while retaining existing ones. I also explored untapped opportunities with higher ROI potential as sports and fashion culture continue to merge. The refined strategy strengthened brand awareness, reinforced relevance among young sports enthusiasts, and maintained loyalty while seamlessly blending offline activations with digital storytelling. By prioritizing high-impact collaborations, it maximized ROI and positioned Hugo Boss for long-term success in the evolving sports and fashion landscape.

PM Brand Experiences (various): POPULAR / NIVEA SUN, FACE, Epicelline®, Hansaplast

On behalf of POPULAR, I curated various exclusive brand events for NIVEA SUN and FACE as well as Hansaplast in Hamburg. The events welcomed between 40-300 guests from across the EMEA region, introducing new products to content creators, skin professionals and employees in immersive and inspiring settings. Spanning multiple locations across the city, we designed unique experiences that brought the products to life. We crafted visually captivating worlds where guests could engage with the products through creative displays. The activations aim to educate, present, gather external feedback, to ultimately allow participants to deliver impactful communication.

Project & Brand Experience Management
Services

Planning

Operations

Execution

These clients trust me, so why shouldn’t you?

Love Projects

Instagram

Linkedin

Contact

Project & Brand Experience Management Services

Planning

Operations

Execution

These clients trust me, so why shouldn’t you?

Love Projects

Instagram

Linkedin

Contact

Project & Brand Experience Management
Services