Project Management & Brand Experience - Planning, Operations & Execution
Vodafone x Baller League
Social & Brand Activation Strategy, Project Managament
Credits
Photography - Lukas Mengeler
Baller League is a new league on small pitches in which six players per team compete against each other with special rules. A total of twelve teams play for a place in the decisive "Final Four" tournament, with the team managers being well-known footballers such as Kevin Prince Boateng and Jule Brand or influencers such as Trymacs or Knossi.
With their partnership, Vodafone and Baller League, co-founded by football world champions Mats Hummels and Lukas Podolski, are bringing a new 5G transmission technology to top-class sport - and for the first time to a football league as standard. New 5G referee bodycams give fans a unique proximity to the action. Live images of all matches in the new football league are transmitted in real time from the referee's perspective. With a mix of well-known sports personalities and streaming stars as team managers, the Baller League aims to offer talented players a stage to prove themselves on a new level.